ABOUT
UX Research & Strategy
Born in New York City and well-traveled, I bring a global perspective to UX research and strategy. I specialize in turning user insights into actionable strategies through methods like stakeholder interviews, ensuring design efforts align with business objectives. Experienced in leading mixed-method teams across different countries and cultures, I work closely with cross-functional partners, including designers, developers, QA, and product managers, to deliver digital experiences that are intuitive, user-centered, and impactful.
SKILLS
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Research & Analysis
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User Research Platforms
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Dovetail
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Tetrainsights
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Qualtrics
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SurveyMonkey
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Matomo- Web Analytics
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AI powered tools
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Design & Prototyping
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Figma
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Axure
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Adobe Photoshop
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Project Management & Collaboration
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JIRA
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Confluence
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Languages:
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Fluent in English and Spanish
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WORK EXPERIENCE
September 2021 – Present
Senior UX Researcher (FT)/
ICF/Semanticbits
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Conducted in-depth qualitative interviews and discussions to gather insights on data submission processes across multiple entity models.
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Mapped user workflows and data flows to identify pain points and align solutions with CMS requirements for Overlaps and other processes.
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Collaborated with cross functional teams to transfer research findings into actionable design and technical solutions.
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Enabled AMS (Analytics & Monitoring System) to become a primary platform for data submission and validation, streamlining CMS processes and ensuring compliance.
October 2024 – June 2021
Rapid Researh (Contract)/
Google - US Tech Solutions
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Led RITE (Rapid Iteration Testing and Evaluation) research across multiple verticals within Google Maps.
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Facilitated design sprints with iterative consumer testing to drive product improvements.
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Identified and prioritized key issues, mapping findings to inform strategic ideation.
November 2019 – April 2020
Senior UX Researcher (Contract) /
Lexis/Nexis - Kforce
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Led design sprints that resulted in a judicial analytics application, allowing attorneys to craft targeted motions by leveraging insights from judges' historical ruling patterns.
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Led user research initiatives through qualitative interviews, resulting in comprehensive personas and journey maps that drove data-informed product decisions and improved user experience.
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Developed and implemented surveys using Qualtrics, gathering insights to complement qualitative research findings.
EDUCATION
Masters - Interactive Telecommunications Program
New York University, NY, NY
Bachelor of Arts - History
Hunter College, NY, NY
CERTIFICATIONS
UX Research Certification - Nielsen Norman Group
Certification ID - 1030194
Matomo Certification - Udemy
Credential ID - UC-3e1f47c5-2706-443f-ab43-13c92ae441d0
Rapid Iteration Testing & Evaluation (RITE)
Led UX research to validate a cardiac rehabilitation monitoring dashboard in 2 weeks using RITE (Rapid Iterative Testing and Evaluation) methodology. Conducted iterative testing with 18 clinicians, implementing design changes after each session to transform an untested proof of concept into a clinically validated product ready for hospital deployment.
System Usability Scale (SUS)
Established the first usability measurement infrastructure for ScienceDirect by implementing the System Usability Scale (SUS), achieving 94 responses from a global research community and establishing a baseline score of 69.3. Collaborated with internal stakeholders to create a cost-effective, repeatable methodology that provided quantifiable metrics to guide product decisions and justify UX investment.
Mapping A System
Conducted stakeholder research across various teams to document undocumented payment coordination workflows for a critical database migration from legacy to a more modern platform. Created comprehensive process maps and requirements analysis that translated complex policy workflows into technical specifications, reducing development time and enabling successful migration without disrupting nationwide payment systems.